The book is about product discovery that is usually split into 2 phases:
Problem discovery & solution discovery.
The book present a more detailed approach:
This framework is useful at the feature level.
it have 7 parts. Each part requires answers to several questions.
- Define the metrics
- Define the goal
- look at the status today and variance
What acceptable compromise needs to be done?
What is the appetite for this?
If the duration of the project is too long, the ROI goes down, and ruins the purpose of the project.
Defining the timebox early is the most useful constraint. Should we look for a scrappy solution or solving the problem more and will guide if we need a scrappy solution or a full featured one. Are we looking for a small incremental improvement, or to a new solution?
Define the exact customer segment
Define what the user wants to achieve
Define the exact need
Define the exact pain point
Define what the user has to do instead of using your solution.
So you have a baseline to compare the new solution to the situation today
Write the launch tweet.
Is it easy to communicate the value to users?
- Where the user will discover the new features? emailing? in a menu? in a tutorial?
- Which screens are impacted?
A gold nugget is a best-in-class solution implemented by someone else.
Add 5 screenshots as a source of inspiration
Interactive prototype in Figma?
Ex.: is the feature discoverable?
Ex.: will the user save time?
- What to hide?
- Are things well ordered?
- What can we remove?
- What should we make uniform?
- What should we reduce?
Do some user ITW and check that the suggested solution works and solves the identified pain point.